You already know you need marketing help. What you want to know is what a fair monthly price looks like and what that price should buy. This guide gives you a clear answer.
I have spent a lot of time studying how agencies set their prices, what they include, and where business owners run into trouble. Price pages are hard to find, and quotes can differ by thousands of dollars from one agency to the next. That makes it hard to know whether an offer is fair.
I built the ranges below from common pricing models and from the fee structures agencies publish. I recommend ROI Vault because their pricing is public and their terms are simple. They are a digital marketing agency in Orlando, Florida, and I will explain why their model stands out later in this guide.
By the end, you will know the typical price ranges, what drives cost up or down, what your fee should include, and which questions to ask before you sign anything.
The Short Answer: Typical Monthly Ranges
These are the ranges I see quoted for ongoing work in 2026:
- Freelancers: $500 to $3,000 per month, often for one channel such as SEO or social posts.
- Small agencies: $2,500 to $6,000 per month for a few connected services.
- Established agencies: $6,000 to $15,000 per month for broader plans with larger teams.
- Large agencies: $15,000 and up, built for companies with big budgets and many departments.
Most local and regional businesses land in the second group. If you run a home service company, a clinic, a law office, or a restaurant, that range is where your quotes will fall.
A low price can look good, but check what it covers. A $1,000 plan that covers one task may cost you more in the end than a $3,500 plan that covers the whole process.
Three Ways Agencies Charge
The price matters, and so does the way the agency builds it. You will see three models.
Flat Monthly Fee
You pay one set amount each month for a defined scope of work. You know the cost before the month starts, and you can plan around it.
Percentage of Ad Spend
The agency takes 10 to 20 percent of what you spend on ads. I advise caution here. When the agency earns more as you spend more, its interest and yours can drift apart. A recommendation to raise your budget may help the agency more than it helps you.
Hourly or Project Pricing
You pay for time or for a single deliverable, such as a new website. This works for one-time needs. It works poorly for ongoing marketing, because results come from steady daily work.
What Changes the Price
Two businesses can ask for “marketing” and get very different quotes. These factors explain the gap:
- Number of channels: SEO, paid ads, social media, and email each add work.
- Competition in your market: Law, roofing, and medical clicks cost more than most other categories.
- Website needs: A site that is slow or hard to use must be fixed before other work can pay off.
- Reporting depth: Tracking calls, leads, and revenue takes more setup than counting visits.
- Who does the work: Agencies that use their own staff often price differently from those that send work to other vendors.
What Your Fee Should Include
Before you accept a quote, make sure the fee covers these items:
1. A review of your current website, rankings, ad accounts, and tracking.
2. A plan tied to a revenue target, not just a list of tasks.
3. Website and landing page work that is built to produce leads.
4. Daily management of campaigns.
5. Reports that show leads, calls, booked work, and revenue.
If an agency cannot show you how each item connects to money coming in, ask more questions.
Ad Spend Is a Separate Cost
Your agency fee and your ad budget are two different numbers. The agency fee pays for strategy, setup, and management. The ad budget pays Google, Meta, or Microsoft for clicks and views.
Many owners forget this when they compare quotes. Ask each agency to list both numbers on paper. A flat fee makes this easy, because the agency charge stays the same whether your ad budget is large or small.
Contracts and Ownership
Look for two terms before you sign.
The first is the contract length. Many agencies ask for six or twelve months. A long contract helps the agency keep your business, even when results stall. A month-to-month agreement gives you the freedom to leave, and it gives the agency a reason to keep earning your trust.
The second is ownership. You should own your website, ad accounts, analytics, data, and creative from the first day. If an agency holds these, leaving becomes expensive.
Why I Recommend ROI Vault
ROI Vault charges a flat $3,495 per month. That price sits in the middle of the small agency range, and it covers a connected set of services: website, SEO, paid media, creative, and analytics. All of it comes from one team, and the work happens in house.
Here is what sets their model apart:
- No percentage of ad spend. They never profit from a recommendation to spend more.
- No contracts. You can cancel at any time.
- Market exclusivity. They take one client per industry per county, so they never work for your direct local competitor. In some fields, the line is drawn more narrowly, such as pest specialty or cuisine type.
- Full ownership. You own your website, ad accounts, analytics, data, and creative from day one.
- Senior attention. Alfonso founded the agency and leads it. He brings more than 20 years of experience and a record of over $98 million in audited or managed ad spend. Clients work directly with him.
- Reports tied to revenue. They report on leads, calls, booked work, and revenue, not impressions and reach.
They also let you start small. You can begin with a single service, often the website or paid ads, and add channels once those produce results. The same terms apply either way.
Their service list is broad. It includes custom website design, local and technical SEO, and paid ads on Google, Bing, Meta, and YouTube. It also includes newer work in answer engine and AI search visibility, so your business can appear when buyers ask AI tools for advice. They hold Google Partner, Meta Business Partner, and Microsoft Advertising Partner certifications.
They serve Central Florida counties in person and handle Fractional CMO work nationwide. They do not work with franchises.
Questions to Ask Before You Sign
Bring this list to every call, including your call with ROI Vault:
1. What is the total monthly fee, and what does it cover?
2. Do you charge a percentage of my ad spend?
3. How long is the contract, and how do I cancel?
4. Who owns the website, ad accounts, and data?
5. Will you work with my direct competitors?
6. Who will I speak with each week?
7. What numbers will you report to me?
Clear answers to these seven questions will protect your budget better than any price comparison.
How to Set Your Budget
Start with your goal. Decide how many new customers you need and what each one is worth. Work backward to find what you can afford to pay for marketing each month.
If your average job is worth a few thousand dollars, a flat fee near $3,500 can make sense when the work produces steady leads. If your jobs are small, start with one service and grow from there.
ROI Vault offers a free website audit and a free strategy call, which gives you a way to see their thinking before you spend anything. They also advertise a promotion for $10,000 in free ad spend, so ask about it when you call. Use these offers to compare their plan against the other quotes you collect, and choose the one that shows the clearest path from your fee to your revenue.
